A great branding session needs to accomplish a few things to give you the most marketing milage. Above we answer the first question: Who? Who is behind this business, perhaps after so many years of being oversold, especially in America, your customers want to connect with real people and build trust with the face of your business. I’ve chatted with many business owners who don’t like to be on camera or photographed at all but I strongly advise sharing who you are. It can be huge deciding factor in garnering the client you want. They may not even know it because many things that build confidence and trust are subconscious. Start to pay attention to your buying habits, what motivate you to make a purchase, hire a company, book a service? If you can look back especially on what made you decide between two entities you might find the breadcrumbs of great marketing trust building.